30 Best Hottest Beauty Dropshipping Products To Sell In 2024

Identifying the most profitable beauty dropshipping products for your online store can be a game-changer, and with the right approach, it’s easier than you think. Whether you’re starting out or managing a Shopify store, knowing where to invest and how to stay ahead of your competition is essential for building a successful brand.

In an ever-evolving industry like beauty, the influx of trending products can seem overwhelming. That’s where Sell The Trend comes in. We provide dropshippers with expert insights and advanced dropshipping tools to make data-driven decisions, helping you consistently choose winning products, find reliable dropshipping suppliers, and maintain a competitive edge in the market.

The beauty and wellness industry is booming, projected to skyrocket from $511 billion in 2021 to $716 billion by 2025. But here’s the catch: consumers are pickier than ever. From skincare to cosmetics, they want the latest, trendiest products that promise tangible results.

How can you tap into this massive opportunity and save time and money for products that don’t generate sales?

Why Dropshipping Beauty Products is Your High-ROI Goldmine

Let’s face it: Being beautiful is more than just looking good—it’s about feeling good. And that’s why this particular niche-based dropshipping industry is booming. Statistics show an upward trend in customers’ demand for beauty products. The beauty industry has been one of the most profitable niches in dropshipping, with the global cosmetics market projected to reach $129 billion by 2028.

Customers invest in beauty products that give them that extra confidence boost, whether it’s glowing skin, voluminous lashes, or the perfect shade of red lipstick.

The best part? This emotional connection to one’s appearance makes it one of the most profitable industries to enter, especially for dropshippers. You’re selling self-esteem, confidence, and customer satisfaction more than just selling products.

They aren’t just buying a serum bottle but buying confidence in a jar, making it possible for an extensive collection of beauty product lines to thrive continuously, even during tough economic times. People are willing to cut back on many things, but looking and feeling good is not one of them.

What Makes Dropshipping Beauty Products a Sure Bet?

• Low Upfront Costs and High Profit Margins: One of the biggest advantages of dropshipping beauty products is the low upfront cost. Unlike traditional retail models where you need to invest heavily in bulk inventory, warehousing, and logistics, dropshipping allows you to start with minimal capital.
• Confidence Boosters: Let’s be honest—when your skin is glowing or you’ve nailed your makeup look, you feel unstoppable. Consumers see beauty products as tools to enhance how they look and feel.
• Social Media Craze: Social media isn’t just for selfies anymore—platforms like Instagram and TikTok have become massive beauty arenas. Brand influencers (and everyday users) in this niche are constantly sharing their not-so-secret routines, creating trends like vegan makeup, organic skin care, and high-tech gadgets. Everyone wants in, and you could provide those must-have products with your own brand on them.

By offering the right products, you can empower customers to feel their best while boosting your store’s success. To support your growth, we’ve curated a list of the top 30 best-selling personal care products for your dropshipping business in 2024, all based on reliable, data-driven research you can trust.

The 30 Best Hottest Beauty Dropshipping Products in 2024

Skincare Products

Everything feels better when your skin is glowing; thus, skincare products should be at the heart of the self-care world. Whether fighting wrinkles, reducing blemishes, or keeping skin hydrated, people are constantly searching for their next skincare holy grail.

1. Anti-Aging LED Light Therapy Masks

Anti-aging LED light therapy masks use different light wavelengths to enhance collagen production, reduce wrinkles, and improve skin tone.

• Profitability: LED light therapy masks generated around $238.1 million in global sales in 2021.

2. Biodegradable Makeup Sponges

Are you pro-environment and want to focus on green products? Biodegradable makeup sponges are the answer. These handy beauty products are the perfect match for your cosmetics on the go.

• Profitability: The market size of makeup sponges shows a projected growth at an annual rate of 3.2% from 2022 to 2030.

3. Blue Light Protection Skincare

As people spend more time on their devices than ever before, blue light protection skincare is in high demand, addressing a real issue, which is premature aging caused by screen exposure. Consumers are increasingly aware of how blue light can damage their skin and turn to these products for protection.

• Profitability: From 2023 to 2031, the blue light protection skincare market is estimated to grow at an annual rate of 8.23%

4. Charcoal Detox Masks

Another favorite among skincare enthusiasts is nourishing detox masks, which effectively unblock the skin and remove accumulated dirt. Facial charcoal masks are also known to treat acne and oily skin. Getting them to stock your own beauty brand store is a sure bet.

• Profitability: In 2023, organic charcoal skincare items were worth $3.4 billion.

5. Cleansing Balm

How about tapping into the growing market for a complete cleansing routine? These cleansing balms are even more effective than water alone. They remove makeup substances, dirt, and other impurities while helping the skin get the proper nourishment it requires. Perfect to add to your lists of private-label beauty products.

• Profitability: The cleansing balm global market reached a $1.01 billion valuation in 2023.

6. Dermaplaning Tools

Dermaplaning Tools are a revolutionary method for exfoliating the skin and removing peach fuzz, creating a smooth canvas for makeup. These beauty products became famous for their immediate results and skin benefits, making them hot sellers on different platforms.

• Profitability: Dermaplaning tools see a 7.4% increase from 2024 – 2030 in global sales. 

7. Face Sculpting Tools

Have you wondered why facial sculpting tools are so popular? They’re now easily accessible for home use, not just in clinics. Face sculpting tools are microcurrent devices that tighten and tone facial muscles for an at-home facelift effect. 

• Profitability: Business forecasts project the global self-care tools market to grow by 4.22% annually and reach $92.08 billion by 2030.

8. Hydrogel Eye Patches

There is no need to cut cucumbers into thin slices and stock them in your fridge for your next eye care routine! Hydrogel patches are just the perfect way to amplify that cool and refreshing sensation! Infused with hydrating ingredients for intense moisture, they target puffiness and fine lines and also rejuvenate tired eyes.

• Profitability: Hydrogel eye patches contributed to a $103.73 million market in 2023.

9. Hyaluronic Acid Serums

While “acid” may sound harsh, hyaluronic acid serums are a top choice in self-care routines for their gentle, hydrating benefits. Ideal for all skin types, hyaluronic acid delivers a radiant, youthful glow, proving that not all acids are harmful!

• Profitability: The hyaluronic acid serums market shows a growth projection to reach $7.99 billion in 2030.

10. Jade Rollers and Gua Sha Tools

Jade rollers and gua sha tools originate from ancient Chinese practices. This handy wellness tool promotes lymphatic drainage, reduces puffiness, and enhances circulation for a glowing complexion. Its soothing properties help relieve tension, making it perfect for self-care.

• Profitability: The jade roller and gua sha market was $568.2 million in value in 2022.

11. Facial Sheet Masks

Facial sheet masks are one of the popular Korean skincare products that have taken a massive hit in the skincare world for their innovative formulations and hydrating ingredients. Facial sheet masks deliver targeted benefits like brightening, soothing, and anti-aging.

• Profitability: The global facial mask market has been steadily increasing and shows a growth projection to $51 billion in 2025.

12. Peel-Off Face Masks

At-home use of peel-off face masks turns skincare into an enjoyable ritual, reminiscent of scenes in popular Korean movies where characters use Korean skincare products, leading to amusing situations. When applying peel-off masks, as the mask dries, the excitement builds, providing a wonderful opportunity to relax while efficiently eliminating dead skin cells and impurities, resulting in smooth and rejuvenated skin.

• Profitability: Facial masks were already at $32.76 billion in recorded sales in 2018 and continue to grow exponentially.

13. Reusable Makeup Remover Pads

Embrace skincare products without the waste using nature-based reusable makeup remover pads! Say goodbye to single-use cotton pads and hello to a sustainable solution that’s kind to your skin and the planet. These skincare products are soft, durable, and highly effective at removing makeup and impurities while reducing your carbon footprint.

• Profitability: According to experts, the makeup remover market is projected to register an annual growth rate of 4.8% from 2024 to 2032.

14. Vitamin C Serums

Are you looking to combat environmental skin damage? Vitamin C serums are a must-have! Rich in antioxidants, they brighten skin, even tone, and reduce fine lines while protecting against pollution and UV exposure for a radiant complexion.

• Profitability: Amazon alone sold $61.47 million worth of Vitamin C Serum products in 30 days. 

15. Cryotherapy Face Rollers

Cryotherapy rollers are in demand for their effectiveness in reducing skin puffiness and inflammation, especially among anti-aging consumers. These tools promote blood circulation and enhance collagen production. Their cooling effects provide instant relief and revitalization.

• Profitability: Cryosurgery Devices will bring in healthy gains, adding significant momentum to global growth, which is expected to reach over US$176.5 million by 2025.

Makeup Products

Makeup isn’t just about covering up anymore; it’s a favorite must-have for self-expression and having fun with your look. Consumers seek products that let them experiment and express themselves, whether mastering a bold eyeliner or nailing a flawless everyday look. With a wide market reach to attract potential customers, investing in private-label cosmetics can be a smart move to start selling while building your beauty brand.

16. Bamboo Makeup Brushes

Traditional products are getting back in the game, and bamboo makeup brushes are at the forefront of this trend. Their growing popularity in the wellness community is a testament to the product quality they promise, making them one of the must-have dropshipping products combining style, functionality, and environmental consciousness!

• Profitability: The global bamboo market is expected to grow significantly due to its usage demand in various sectors, such as the beauty industry. It reached a valuation of $75.1 billion in 2023.

17. Lash Lift Kit

Lash lift kits have become popular as an alternative to eyelash extensions and are one of the top dropshipping beauty product choices for private-label cosmetics. They offer an at-home solution for achieving beautifully curled lashes without visiting the salon.

• Profitability: The worldwide revenue for the eyelash-enhancing agents market forecast will be about $579.4 million by 2027.

18. Lip Plumping Glosses

Lip-plumping glosses are always on trend and show no signs of fading. They capture customers with their ability to deliver fuller lips without injections.

• Profitability: In the United States alone, lip glosses saw a 23% increase in sales in 2023 versus the previous year.

19. Magnetic Eyelashes

Are you looking for a hassle-free way to enhance lashes? Magnetic lashes are the easiest option, requiring no glue or messy application. Align and snap them on for instant volume and length.

• Profitability: The global false eyelashes market, including magnetic lashes, was valued at $1.62 billion in 2021 and is expected to grow by 6.2% from 2022 to 2030.

20. Vegan Makeup Brushes

With the rise in awareness of ethical consumerism and animal welfare, vegan makeup brushes are rapidly gaining attention from people who seek cruelty-free beauty products. These brushes not only cater to eco-conscious consumers but also promote sustainability.

• Profitability: The global market for cruelty-free beauty products is exploding, and experts predict a massive $23.54 billion market by 2030.

Hair Care Products

When it comes to hair care, people are obsessed with finding the perfect product to purchase for their luscious, healthy locks. The demand for high-quality hair products, from hair serums to detangling brushes, has never been stronger. With hairstylists and wellness influencers constantly sharing their go-to routines and tips online, consumers are paying close attention to the next great product to tame their tresses.

21. Detangling Hair Brushes

In the early 2000s, detangling hair brushes became increasingly popular. Their unique designs and gentle bristles cater to all hair types, making them essential for daily routines. Today, they remain in high demand due to their effectiveness and convenience in maintaining healthy hair.

• Profitability: The hairbrush market, including detangling brushes, was valued at $3.88 billion in 2022.

22. Eco-Friendly Hair Ties

Elevate your hair game while saving the planet! Sustainable and hair ties that don’t harm the environment are the perfect solution to reducing plastic waste. These accessories, made from biodegradable materials, support a greener lifestyle.

• Profitability: The market valuation was at $752.1 billion value in 2023.

23. Hair Growth Shampoos

Hair serves as a crowning glory for both men and women. Specialized shampoos that promote scalp health and stimulate hair growth for those experiencing hair loss are essential for enhancing appearance and boosting confidence.

• Profitability: The global hair restoration products market, including hair growth shampoos, is projected to increase by 16.6% annually from 2024 to 2030.

Beauty Supplements

Skincare is no longer just about topical products—it’s also about what you consume. With social media filled with advice from wellness enthusiasts, people are increasingly seeking products that support their skin, hair, and nails from the inside out. Partnering with a reliable supplier to add these supplements to your dropshipping store can attract a growing audience focused on holistic self-care.

24. Collagen Supplements

Collagen supplements, popular for improving skin elasticity and reducing wrinkles, are trending in the beauty-from-within movement. Regular intake helps counteract natural collagen loss, keeping skin youthful and joints flexible.

• Profitability: The collagen supplement market had a $3 billion market value in 2023.

25. Nail Strengthening Serums

Nail strengthening serums help restore damaged nails and prevent breakage, especially after using gel or acrylic nails frequently. Regular use supports not just aesthetics but also signals a commitment to self-care.

• Profitability: The nail care industry, including strengthening serums, is a substantial market, reaching a value of $23.41 billion in 2023.

Tanning Products

Achieving that perfect sun-kissed glow without risking sun damage is a top priority for many beauty lovers. With more skincare experts warning about the harmful effects of UV exposure, people are flocking to self-tanning products to maintain a bronzed look year-round.

26. Self-Tanning Drops

Self-tanning drops are the latest products set to fly off the shelves! These versatile drops allow users to customize their tan by mixing them with their favorite moisturizer or serum.

• Profitability: The self-tanning market, including drops, is expected to grow by 8.1% annually from 2024 to 2032.

Beauty Gadgets

Gone are the days when you had to visit a salon for professional-grade treatments. Beauty gadgets, sourced from the right supplier, are now available for at-home use and usually have a low minimum order quantity requirement for private labeling. Consumers want results without leaving the comfort of their homes, and that’s where these innovative tools come in.

27. Skincare Fridges

Where do you store your skincare essentials? Skincare fridges are a must-have for a complete self-care routine, keeping serums and masks at their optimal temperatures.

• Profitability: The 2031 market outlook for skincare fridges is a staggering $281 million.

28. Facial Steamers

Facial steamers, often sourced from a reliable supplier, are must-haves for anyone serious about skincare. They open pores, boost hydration, and enhance product absorption. They also promote relaxation and improve overall skin health, making them popular among beauty enthusiasts, with the added benefit of typically having a low shipping cost to the US compared to other shipping zones.

• Profitability: The global market for facial steamers reached $448 million in 2023 and will reach $1.03 billion in 2031.

29. Pore Vacuum Devices

Blackhead removal tools, particularly pore vacuum devices, became famous for their effectiveness and convenience.

• Profitability: Facial beauty devices, including pore vacuum devices, are projected to grow annually by 15.47% from 2023 to 2032 due to the popularity of at-home beauty gadgets.

30. Ultrasonic Cavitation Machine

Ultrasonic cavitation machines, sourced from trusted suppliers, make it possible to achieve body contouring right at home. These high-quality products are user-friendly personal care devices that use advanced technology to break down fat cells without invasive procedures.

• Profitability: At-home ultrasonic cavitation machines are expected to contribute to a market worth $1.86 billion by 2032, growing at an 8.5% CAGR.

Dominate the Beauty Market with Sell The Trend’s Advanced Product Discovery Tools

Sell The Trend offers an all-in-one solution for building a successful brand in the dropshipping business. With its streamlined dropshipping process powered by advanced AI and integrated tools, it simplifies everything from product research to order fulfillment. Here’s an expert breakdown of the platform’s key features:

NEXUS Product Research — Discover Winning Products for Your Niche

Sell The Trend’s NEXUS Product Research tool allows you to explore 83 different e-commerce niches, including trending categories like Korean skincare products, accessing a database of over 7.32 million items. This tool helps you identify high-demand private-label products for your Shopify store. The platform’s predictive AI technology and advanced data analysis provide real-time insights into products that are currently selling and those expected to grow in demand. This helps you optimize your offerings, ensuring a profitable product cost strategy and keeping you ahead of the competition.

Supplier Network — Choose the Best Suppliers for Your Business

Choosing the right dropshipping suppliers is crucial for maintaining product quality and managing product costs. Sell The Trend’s supplier database includes 1,193 vendors from the USA, Europe, and other international markets. Each supplier is ranked based on criteria like product quality, pricing, communication, and delivery speed, helping you select those that best fit your business goals.

Sell The Trend also integrates your dropshipping services seamlessly by syncing inventory and product information automatically with each supplier. This reduces manual efforts, streamlines operations, and ensures your store always displays accurate product details, avoiding unnecessary shipping fees and saving time.

AI Tools — Create High-Performing Product Pages

Sell The Trend’s AI tools are designed to build high-converting product pages that resonate with your target audience. With just a few clicks, you can compile product information and create compelling pages optimized for conversions, helping you connect with potential customers while minimizing product costs.

The platform’s Facebook Interest Targeting tool makes it easy to reach new customers by identifying and targeting your ideal audience based on their demographics and interests. The AI Brand Builder further helps you craft engaging marketing content that aligns with your own brand, boosting customer engagement and driving traffic to your Shopify store.

One-Click Fulfillment — Boost Customer Satisfaction

A successful dropshipping business relies on efficient customer service, and Sell The Trend delivers with its one-click fulfillment feature. New orders are instantly synced with the platform and forwarded to the correct supplier, ensuring a quick turnaround and reducing processing fees.

Automated shipping and tracking updates are sent directly to your customers, enhancing transparency and building trust. This not only improves customer satisfaction but also increases the likelihood of repeat purchases, helping your business grow sustainably.

Why Sell The Trend is Essential for Your Beauty Dropshipping Business

Sell The Trend is designed to streamline every stage of your beauty dropshipping business, from utilizing NEXUS product research to identify trending items to finding reliable suppliers, crafting engaging product pages, and managing efficient order fulfillment. These powerful tools enable you to minimize product costs, boost your profits, and provide exceptional customer service, all of which are critical for succeeding in the highly competitive beauty market.

Frequently Asked Questions

Is beauty a good niche?

Yes, it will be highly profitable in 2024, with the global beauty industry projected to reach $716 billion by 2025. Beauty is a great niche for dropshipping because it has high demand and a loyal customer base. It allows you to create a Shopify store and build strong branding around your products. Working with reliable dropshipping suppliers ensures you can offer quality products without the hassle of inventory management. The dropshipping process is flexible, allowing you to handle dropshipping orders efficiently. However, some suppliers may have a minimum order quantity for custom branding. Also, offering international shipping and excellent service will help you stand out and build a successful store in this competitive niche.

Can I use my own beauty brand?

Yes, you can use your own beauty brand in dropshipping. To do so, you’ll need to find suppliers that offer private labeling, which allows you to customize products directly with your brand. Some private label dropshipping suppliers have a minimum order quantity (MOQ) for branded packaging or labeling, but this is often manageable compared to traditional inventory costs. This method helps reduce upfront costs while still allowing you to build a strong online store, like a Shopify store, under your brand. Ensuring private label product quality and partnering with reliable suppliers is crucial for maintaining customer satisfaction and successfully managing your dropshipping business.

Is dropshipping oversaturated now?

Dropshipping is more competitive now, but it isn’t entirely oversaturated. Success depends on differentiating through effective branding, offering high quality products, and partnering with reliable suppliers for consistent inventory and quick order fulfillment. Ensuring attractive packaging, providing excellent customer service, and offering a wide selection of niche products can help you stand out and thrive in this crowded market.

Do I need to worry about regulations when dropshipping beauty products?

Being aware of regulations is essential, especially in the beauty industry. Many countries have strict rules around cosmetics, skincare, and personal care products, particularly regarding ingredients, packaging, and labeling. Products that contain certain chemicals or make medical claims may require additional certifications or have restrictions in certain regions. If you are into dropshipping beauty products, it’s crucial to ensure that your private-label dropshipping products comply with local safety standards and import regulations.

What are the profit margins like in dropshipping beauty products?

Beauty products often yield profit margins of 30% to 50%, depending on quality, branding, and pricing strategies. Costs like shipping, packaging, and warehouse fees can affect margins, especially with a branded Shopify store. High-demand items such as skincare and devices generally offer higher profits, with OEM and premium packaging boosting margins further.

What is the most profitable niche for dropshipping?

The most profitable dropshipping niches include health and wellness, tech accessories, and beauty due to consistent demand and high margins. Choose dropshipping suppliers offering quality products with no hidden fees or high membership fees. Setting up a Shopify store and integrating the Sell The Trend app streamline management, giving you access to top products and valuable insights. Opt for suppliers with flexible plans like monthly or annual options to minimize costs, while ensuring customer satisfaction and quality.

Final Thoughts

Building a successful beauty brand in the dropshipping space is more than just selecting beauty products you like and hoping for success. It’s about staying ahead of the latest trends, understanding your customers, and being proactive—always staying two steps ahead of the competition.

Success doesn’t happen overnight; it requires building trust, engaging with your audience, and continually improving your online store, whether it’s a Shopify store or another platform. This involves refining your product line, enhancing packaging, managing product cost, and ensuring the quality of the beauty items you sell. Reliable suppliers play a crucial role in maintaining inventory and delivering consistent quality.

To thrive, you must keep learning and innovating, adapting to what your customers want. Whether you’re starting or looking to elevate your store, now is the perfect time to create and grow your brand.