Best Products to Sell on Shopify: 100+ Product Ideas for 30 Niches

We’ve all been there—excited to start a Shopify store but stuck on one big question: What should I sell?

We tried random trending products. Some worked, but most didn’t. It’s not just about what’s popular—it’s about what fits your niche, your audience, and your goals.

That’s why we made this no-fluff guide to the best dropshipping products to sell on Shopify. Over 100 product ideas across 30 niches, all in one place. Use it to spark ideas, test new offers, or finally launch that store you’ve been thinking about.

Let’s skip the guesswork and get to the good stuff.

What Makes a Product Worth Selling on Shopify?

Not every product will be a good fit for your Shopify store. The best ones solve a problem, catch attention, or fill a need. Here’s how to know if a product is worth selling:

• It solves a problem. People love quick fixes. Products that make life easier often get more clicks.
• It has demand. Check Google Trends or use tools like Sell The Trend to see what’s hot. Don’t guess—research.
• It’s not too competitive. If too many stores sell the same thing, it’s harder to stand out. Look for items with demand but not a saturated market.
• It’s lightweight and easy to ship. This saves you money and reduces customer complaints.
• It has good profit margins. Low cost to you, high value to the buyer.
• It’s easy to market. Eye-catching, unique, or problem-solving products do better in ads and social media.
• It fits your niche. Stay consistent. If you run a wellness store, don’t suddenly sell car parts.

Want help finding winning products? Platforms like Sell The Trend show trending items and help you spot what’s working right now.

With our Nexus product research tool, you can filter products by orders, profit margin, delivery time, and even how well they’re performing on social media. It takes the guesswork out of picking a product and helps you launch faster with real data.

When in doubt, ask yourself: Would you click on this product and want to buy it? If yes, it might just be worth selling.

30 Niches with Product Ideas

1. Travel Accessories

People are eager to travel in comfort, seeking out accessories and gadgets to make their journeys a little smoother. This is definitely a market niche to keep an eye on.

Some of the best things to sell on Shopify:

• Travel pouches. Keep your valuables at hand.
• Neck pillows. Offer comfort during long trips.
• Packing cubes. Make organizing luggage easy and efficient.
• Luggage tags. Add personality and security to travel bags.

If you want to tap into a market that thrives year-round and especially during holiday seasons, consider offering travel essentials that combine function with style.

2. Home Office

More people are working from home than ever before, and that shift isn’t slowing down. The demand for gear that boosts focus and comfort is still going strong.

Worth adding to your product list:

• Ergonomic chair. Reduces back strain and boosts posture.
• Desk mat. Adds comfort and clean workspace aesthetics.
• Laptop stand. Keeps screens at eye level.
• Noise-canceling headphones. Perfect for blocking distractions.
• Monitor light bar. Better lighting for evening work sessions.

You might want to jump into this niche if you’re looking for consistent, practical product demand.

3. Pet Products

The pet industry continues to boom. Pet owners love buying items that improve their furry friend’s life—whether it’s toys, comfort, or daily care.

Try offering products like:

• Interactive toys. Mental and physical stimulation for pets.
• Grooming gloves. Easy and mess-free grooming.
• Slow feeder bowls. Improve eating habits and reduce gulping.
• Custom pet tags. Stylish and functional identification.

If you’re after a loyal customer base that loves to shop often, this is a niche worth exploring.

4. Eco-Friendly Goods

More shoppers are thinking about their environmental impact. Green living isn’t just trendy—it’s a long-term shift in values.

Great eco-conscious product ideas:

• Beeswax wraps. A reusable swap for cling film.
• Reusable shopping bags. Ditch plastic for stylish alternatives.
• Bamboo toothbrushes. Low-waste and biodegradable.

Keep an eye out for eco niches—they’re only getting bigger as more people seek sustainable swaps.

5. Beauty Tools

Self-care is here to stay. People love trying tools that enhance their skincare routine and bring spa-like results at home.

Consider stocking these items:

• Jade rollers. Boost circulation and soothe puffiness.
• LED face masks. High-tech skincare trend.
• Facial cleansing brushes. Deep clean for glowing skin.
• Ice globes. A cooling fix for tired faces.
• Makeup organizers. Keep vanities neat and clutter-free.

If you’re looking for a niche with beauty lovers who buy again and again, this one deserves your attention.

6. Fitness

Staying active is a top priority for many shoppers, especially those working out from home or starting a new fitness journey.

Here are a few items that tend to sell well:

• Resistance bands. Affordable and portable strength training.
• Smart jump ropes. Add tech to traditional workouts.
• Foam rollers. Popular for stretching and muscle recovery.
• Workout mats. Great for yoga, pilates, or HIIT.

If you’re looking to support lifestyle changes that stick, fitness gear is a strong niche to jump into.

7. Kitchen Essentials

Cooking at home has made a big comeback. People love gadgets that save time and make cooking easier.

A few product suggestions include:

• Silicone baking mats. Reusable and easy to clean.
• Herb scissors. Chop fresh herbs in seconds.
• Oil sprayers. Control portions while cooking.

You should consider this niche if your audience enjoys useful tools with everyday value.

8. Tech Accessories

Tech is everywhere—and so is the need for cool, functional add-ons. Whether for work or entertainment, people are upgrading their gear.

Top-selling tech extras might include:

• Magnetic phone mounts. Safe and easy for car use.
• Charging docks. Tidy up messy cables.
• Webcam covers. A privacy must-have for laptops.
• Bluetooth trackers. Find lost keys or bags fast.

If you want to attract gadget lovers who value convenience, tech accessories are a sure bet.

9. Baby Care

Parents are always searching for ways to make life easier with little ones. This niche offers a steady stream of shoppers.

Some good options to list:

• Silicone bibs. Easy to wash and mess-proof.
• Teething toys. Safe and soothing for babies.
• Stroller organizers. Keep essentials handy on the go.
• Baby milestone blankets. Capture those precious monthly moments.

If you’re looking for a niche that appeals to both function and emotion, baby care delivers on both.

10. Fashion Basics

Everyday fashion doesn’t go out of style. Shoppers want versatile, affordable pieces they can mix and match.

Here are a few wardrobe staples:

• Oversized tees. Comfy and trending everywhere.
• Ribbed tanks. A must-have layering piece.
• Matching loungewear sets. Popular for cozy, stylish looks.
• Crossbody bags. Small, practical, and chic.
• Sunglasses. Always in demand, year-round.

If you want a niche that’s visual, evergreen, and influencer-friendly, casual fashion is worth testing.

11. Phone Accessories

Everyone has a phone—and most people want to customize or protect it. That makes this niche consistently in demand.

Here are a few phone add-ons shoppers love:

• Grip holders. Give better handling and drop protection.
• Screen protectors. Essential for keeping screens scratch-free.
• Phone charms. Cute personalization that’s trending again.
• Wallet cases. Combine function and fashion.

If you’re looking for a fast-selling category with low-cost items, phone accessories are a great entry point.

12. Spiritual Products

Spiritual wellness is growing. From meditation tools to healing crystals, this niche attracts mindful buyers.

Consider listing:

• Sage bundles. Used for space clearing rituals.
• Crystal sets. Believed to promote energy and healing.
• Affirmation cards. Boost positivity and mindset.

You should consider this niche if your brand aligns with inner peace, balance, and mindful living.

13. Automotive Accessories

Car lovers and everyday drivers alike enjoy simple upgrades that make their rides more enjoyable.

Useful car accessories include:

• Trunk organizers. Keep groceries and gear in place.
• Seat gap fillers. Prevent keys and coins from falling.
• Phone mounts. Stay hands-free and safe.
• Mini vacuums. Clean up crumbs and pet hair quickly.

If you want a niche that blends practicality and impulse buying, auto accessories might be a smart move.

14. Stationery

Stationery isn’t just for school—it’s also a creative outlet. People love planners, journaling tools, and aesthetic desk items.

Best-sellers often include:

• Bullet journals. Perfect for planning or creative expression.
• Washi tape. Fun for decorating pages or gifts.
• Gel pens. Smooth, colorful writing.

If you’re into visuals and creativity, stationery can help you build a highly shareable product brand.

15. Party Supplies

Celebrations never go out of style. Whether it’s birthdays, baby showers, or themed events, people are always shopping for festive items.

Fun party items to stock:

• Balloon garland kits. Add instant wow-factor.
• Cake toppers. Finish off custom bakes in style.
• Themed tableware. Match everything from cups to napkins.
• Party photo props. Encourage selfies and memories.

If you want products that are fun, seasonal, and perfect for bundles, party supplies are a colorful way to go.

16. Outdoor Gear

Whether it’s hiking, camping, or just spending time in nature, more people are enjoying the outdoors than ever before. This niche is ideal for functional, durable products.

Some standout product picks:

• Waterproof dry bags. Keep valuables safe from the elements.
• Compact camping stoves. Great for meals on the trail.
• Hammocks. Lightweight, relaxing additions to any trip.
• Headlamps. Hands-free lighting for night hikes or tents.

If you want to tap into adventure and wellness trends, outdoor gear is a niche with serious potential.

17. Cleaning Supplies

Home organization and cleaning have become satisfying rituals for many. People want tools that make the job faster, easier, and even enjoyable.

A few great cleaning product ideas:

• Cordless mini vacuums. Perfect for quick messes.
• Reusable mop pads. Eco-friendly and easy to wash.
• Scrub brushes with handles. Get into those tight corners.

You might want to explore this niche if your audience values tidiness, minimalism, and smart solutions.

18. Home Decor

Making a space feel personal is important to many shoppers. This niche allows for creativity, trends, and year-round demand.

Popular items that sell well:

• Throw pillow covers. Quick room refreshers.
• Fairy lights. Add a cozy touch to any room.
• Wall prints. Easy decor with visual impact.
• Shelf decor sets. Complete mini styling kits.
• Vases. Modern, rustic, or minimal options all work.

If you want a niche that combines beauty with personal style, home decor is a smart bet.

19. Gaming Accessories

Gaming is huge—and still growing. Players are always looking to upgrade their setup or play in comfort.

What gamers love to buy:

• RGB mouse pads. Add color and vibe to the desk.
• Controller grips. Improve gameplay and reduce hand fatigue.
• Gaming headset holders. Keep gear organized.

If you’re targeting a passionate audience that loves gear, gaming accessories are worth considering.

20. Digital Products

People love instant access. Digital goods are easy to deliver, have zero shipping costs, and can be resold endlessly.

Here are some great examples:

• Printable planners. Help people organize their time.
• Social media templates. A hit with small business owners.
• Budget spreadsheets. Everyone wants to save more.
• Digital art prints. For home or office walls.

If you’re looking for a low-overhead, high-margin niche, you should definitely look into digital downloads.

21. Jewelry

Jewelry is more than just an accessory—it’s personal expression. From dainty everyday pieces to bold statement items, this niche offers something for everyone. It’s a highly visual category, which makes it perfect for social media and influencer marketing.

Jewelry items that are always trending:

• Stackable rings. Offer versatility and personalization.
• Pearl earrings. Classic and always elegant.
• Minimalist necklaces. Perfect for everyday wear.
• Name bracelets. Custom items that feel unique.

If you’re drawn to fashion, aesthetics, and personalization, jewelry is a niche where creativity can shine—and so can your profits.

22. Skincare

Skincare has become a daily ritual for millions. With TikTok and Instagram influencers showing off routines, consumers are eager to try new products that promise glowing, clear skin. This niche is popular across all age groups and genders.

People are also leaning into clean beauty and cruelty-free products. The global skincare market was valued at $130 billion in 2023 and is still growing steadily.

Top skincare items for Shopify sellers:

• Facial serums. Target specific issues like dryness or acne.
• Clay masks. A go-to for detoxing and self-care nights.
• Reusable makeup remover pads. Sustainable and gentle on skin.
• Lip scrubs. Small, giftable, and always needed.
• Sunscreen sticks. Portable and skin-safe.

If you want recurring customers and a niche driven by self-care and wellness, skincare is a must-watch space.

23. Crafts

Crafting is both a hobby and a business for many people. Crafters love buying kits, tools, and materials that make their creative projects easier or more fun. Platforms like Etsy and YouTube have helped fuel this niche, making crafting more accessible than ever.

You don’t need to sell finished art—you can sell the supplies and kits people need to make their own.

Here are a few product ideas:

• Embroidery kits. Great for beginners and gifting.
• Resin mold sets. Fun for jewelry, decor, or keychains.
• Acrylic paint pens. Easy for detail work and designs.
• Scrapbook accessories. Stickers, pages, and tools to inspire.

If you love color, creativity, and community, this is a niche where you can grow through engagement and inspiration.

24. Wellness

The wellness niche includes everything from mental health to physical recovery, and it’s booming. People are buying products that help them feel better, sleep better, or reduce stress. According to the Global Wellness Institute, the wellness economy is expected to hit $7 trillion by 2025.

This broad category gives you room to explore sub-niches like aromatherapy, journaling, or recovery tools.

Some popular items include:

• Aromatherapy diffusers. A bestseller for relaxation.
• Weighted eye masks. Help with anxiety and sleep.
• Guided journals. Promote mindfulness and emotional clarity.
• Posture correctors. Simple tools for better alignment.

If you’re interested in selling calm, comfort, and balance, wellness is a niche that truly connects with customers.

25. Office Supplies

Even in the digital age, people love their office gear. With remote work and home offices more common, stylish and practical desk tools are in demand. This niche works well for repeat purchases and bundle deals, especially when your store offers a consistent aesthetic.

Some bestsellers in this niche:

• Aesthetic planners. Keep life and work organized.
• Desk organizers. Reduce clutter and boost productivity.
• Pen sets. Functional and great for gifting.
• Sticky note sets. A must-have for brainstormers and multitaskers.

If you want a practical, low-risk niche that taps into productivity and design, office supplies are worth a closer look.

26. Bags

From practical to fashionable, bags are an essential part of everyday life. Shoppers are always looking for something stylish, functional, or both. This niche allows you to offer a wide range of price points and styles, from casual totes to tech-friendly backpacks.

Some items worth adding to your shop:

• Tote bags. Great for errands or beach days.
• Crossbody bags. Small, secure, and trendy.
• Laptop sleeves. Sleek and protective.
• Travel makeup bags. For people on the go.

If you’re looking for products with variety and appeal to both style and utility, bags offer strong potential.

27. Footwear

Footwear is where fashion meets function. Whether it’s comfort, style, or performance people are after, this niche allows sellers to serve a broad range of customers. According to Statista, the footwear market is expected to reach $530 billion by 2027. That includes sneakers, sandals, slippers, and more.

Footwear ideas that work well:

• Slide sandals. Easy, casual, and trendy.
• Minimalist sneakers. Versatile and Instagram-ready.
• Fuzzy slippers. Cozy bestsellers, especially in cooler months.
• Waterproof boots. Popular for fall and outdoor enthusiasts.

If you want a high-demand category that thrives year-round with seasonal spikes, shoes are a strong bet.

28. Personalized Gifts

People love giving and receiving custom products. Whether it’s for birthdays, weddings, or holidays, personalized items carry emotional value. This niche thrives on occasions and can be sold at premium prices thanks to the custom touch.

Best custom gift ideas:

• Name mugs. Great for coworkers, friends, or family.
• Birthstone necklaces. A timeless, personal piece.
• Engraved keychains. Small but meaningful.
• Photo frames. Make memories last.

If you’re creative and like selling items with heart, this niche is packed with opportunity.

29. Safety Products

Safety and peace of mind never go out of style. From home security to personal protection, people are willing to invest in products that keep them safe. It’s a niche with both emotional appeal and real-world function.

Safety items that sell:

• Door alarms. Easy install, instant peace of mind.
• Personal safety keychains. Compact and discreet.
• Window locks. Budget-friendly and effective.
• Mini safes. Perfect for home or travel.

If you want to sell products that solve real-life problems, safety is a smart and responsible choice.

30. Seasonal Decor

From Halloween to Christmas to spring blooms, people love decorating for the seasons. This niche lets you refresh your inventory regularly while tapping into holiday spending spikes.

Some ideas that bring cheer:

• Holiday garlands. Instantly set the mood.
• Themed pillow covers. Easy home updates.
• Easter baskets. Fun and customizable.
• Halloween door signs. Trick-or-treat ready.

If you want a niche that’s fun, flexible, and easy to theme, seasonal decor keeps your store fresh all year long.

Best Products To Sell On Shopify: FAQs

1. What Are The Best Selling Products On Shopify?

The best-selling products often solve real problems or match rising market trends. Items like eco friendly products, tech gadgets, and print on demand t-shirts do well. These are easy to promote and don’t cost much to ship.

Shopify store owners use Google Trends and market research to spot what’s working. Sell The Trend is also a great tool to help you discover products that are already doing well in other stores.

If you want a successful Shopify store, start by watching what people are already buying. It saves time and money.

2. What Products Make The Most On Shopify?

High-profit items often have low costs and strong demand. Products that fall into this category include personalized gifts, tech gadgets, and eco friendly products. These products let you charge a premium selling price with room for profit.

The key is finding a balance between cost, value, and demand. Use tools like Sell The Trend and do deep market research. Understanding your target market will help you offer exactly what they want.

To make the most and sell on Shopify successfully, focus on pricing and marketing strategies that match your product’s value.

3. What Product Is The Highest In Demand?

Products that stay in demand year-round include wellness items, home goods, and tech gadgets. Right now, print-on-demand fashion and phone accessories are trending.

You can use Google Trends to check what people are searching for. Sell The Trend also tracks market trends and shows what’s rising fast.

If you’re starting your own business, choose something people need, not just want. That gives you a better chance to sell online successfully.

4. What Is The Most Profitable Product To Sell?

The most profitable products often come from digital goods, personalized items, or private label products. They’re low-cost to produce but allow for a high selling price. You also control how you market and price them.

To find top earners for your online business, do thorough research. Know your audience, watch trends, and test new offers.

If your goal is to run a lasting store and grow your own business, pick products with big margins and solid demand. Profit beats popularity every time.

Conclusion

Starting an online store is exciting, but success takes smart planning. The right product, a clear target market, and strong messaging can make all the difference.

Whether you’re launching your first Shopify store or are already one of many experienced Shopify store owners, focus on what your customers truly need. Choose items that solve problems, are easy to ship, and fit your niche.

When you sell on Shopify, don’t forget the power of effective marketing strategies. Great products still need the right visibility and storytelling to sell.

With the right tools, research, and effort, your journey to building a successful store becomes much easier—and more profitable.