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We get it – creating TikTok ads that actually convert is no walk in the park. With trends shifting daily, it’s easy to feel like you’re always playing catch-up.
We’ve been there too, spending hours trying to crack the code, only to see our ads fall flat. That’s why TikTok spy tools are a must-have.
They show which ads get the most clicks, what content catches eyes, favorite ads, and which captions work best. After all, who wouldn’t want a simple way to see what competitors are up to?
We’ve put together the best tools for 2025, both free and paid, to give you the edge you need.
TikTok spy tools are software that lets you see how other brands run their ads. They show you the top ads, trends, and strategies that work on TikTok.
With these tools, you can find out which ads get the most views, what hashtags are popular, best ads, and which call-to-actions get clicks. This helps you plan better ads without guessing what works.
But how is this different from manual research? Instead of scrolling through endless videos and trying to spot trends, you get all the useful data together in one place:
Simply put, spy tools give you insights in minutes that could take hours to find manually.
As you go through them, look for tools that offer real-time stats, niche filtering, and trend tracking. These features will help you pick the best one for your ads.
Here is a brief overview of the top TikTok spy tools, including their pricing plans and user ratings to help you choose the right one for your needs:
| Tool Name | Pricing | Rating | |
| 1 | Sell The Trend | Starts at $49.97/month; Pro plan at $99/month | 4.7/5 |
| 2 | Anstrex Instream | Premium Plan $69.99/month | 4.5/5 |
| 3 | AdFlex | Starts at $49/month; Pro plan at $149/month | 4.6/5 |
| 4 | AdUniverse | Basic Plan €149/month; Pro Plan €249/month | 4.4/5 |
| 5 | BigSpy | Starts at $9/month; Pro plan $99/month | 4.3/5 |
| 6 | Pipiads | Starts at $77/month; VIP plan $155/month | 4.5/5 |
| 7 | TikTok Ads Library | Free | 4.0/5 |
| 8 | Dropispy | Starts at $29/month; Business plan $249/month | 4.3/5 |
| 9 | PowerAdSpy | Basic $69/month; Premium $179/month | 4.2/5 |
| 10 | AdWins | Starts at $59/month; Pro plan at $129/month | 4.5/5 |
Let’s first start with our tool, Sell The Trend. It’s an all-in-one eCommerce platform, and our TikTok Ad Explorer makes finding winning TikTok ads easy. Here’s how you can make the most of it:
Use the TikTok Ad Explorer to find trending ads in any niche. Just type a keyword or niche into the search bar, and you’ll see a list of top-performing ads.
In the screenshot, you can spot key stats like views, likes, shares, and comments. This helps you quickly see what’s working.
Click on any ad to view its full details. The screenshot shows an example, where you’ll find information like ad copy, hashtags, and a “real trends” chart.
This chart reveals how the ad’s engagement changes over time, helping you identify the best times to run your own ads.
You can also filter ads by engagement, niche, or country using the options at the top of the Ad Explorer. These filters are perfect if you’re targeting a specific market and want to save time.
If you want to know more about the store behind an ad, use the “Store Intelligence” button. It lets you explore the store’s products and performance. Thinking of selling similar items? The “Supplier Finder” feature helps you source them right away.
Sell The Trend offers a 14-day free trial so you can explore all features before committing. After that, choose between monthly or yearly plans that fit your budget.
What’s the catch? There’s none! Our commitment is to make dropshipping accessible to everyone. We believe in supporting your success without burdening you with high fees.
Your subscription includes full access to all features – the eCommerce store builder, product research tools, store intelligence, and more.
Anstrex Instream is a versatile ad spy tool that focuses on video ads across multiple platforms, including TikTok. It’s designed to give you a clear picture of what’s working in the world of video advertising.
Anstrex provides key data for each ad, including the advertiser’s name, platform, like rate, ad type, age targeting, and creation date.
You can use this information to get a clear picture of the ad’s target audience and performance. Just click on any ad in their library to see these details.
The tool also displays the call-to-action (CTA) button settings, such as color, display duration, and text. This helps you understand how advertisers are optimizing their CTAs to boost engagement.
However, you’ll notice in the screenshot that some features like analytics, other ads, landing pages, and geo-targeting are locked.
To gain access to these, you’ll need to upgrade your plan. Doing so unlocks the full potential of the tool, allowing you to explore the ad’s strategy in more depth.
Anstrex offers various pricing tiers, depending on how many features you need. The more advanced plans include access to up to date data and locked features, like detailed analytics and landing page information, providing a more comprehensive ad breakdown.
Anstrex Instream is a solid option if you want to dig into video ad strategies, but keep in mind that a plan upgrade is necessary for full access.
AdFlex is a powerful TikTok ad spy tool tailored to help you explore what’s hot in your niche. It provides insights into successful ad campaigns, making it easier to identify trends and enhance your TikTok advertising strategy.
On AdFlex’s platform, you can directly browse top TikTok ads, dissecting how competitors use TikTok features to elevate their campaigns. Categories like ad format (In-Feed, Top-view ads, etc.), high-converting CTAs, and successful media elements (images, videos, copies) allow you to quickly spot what’s working.
To find the right audience, AdFlex offers filters for regions, languages, age, and gender. For example, you can target ads to regions where your product is most likely to succeed or narrow down the audience based on age and gender for more effective ad creation.
While browsing popular ads helps you get a sense of market trends, AdFlex also provides in-depth data like the total number of ads, publishers used, and popular landing pages.
To uncover your competitors’ best practices, upgrade to access advanced insights such as engagement rates, sponsored ads, and strategies used by affiliate networks. This information helps you make smarter, data-backed decisions for your TikTok campaigns.
AdUniverse is a powerful ad spy tool that tracks ad performance across platforms, including TikTok. It’s designed to help you monitor ad spend, explore top ads, and streamline your workflow.
With AdUniverse, you can track and analyze the spending of any ad in real-time.
This feature shows you how much advertisers are investing, allowing you to allocate your budget more effectively. Simply select the ad you want to analyze to see its expenditure and make smarter decisions for your ad and marketing strategy here.
AdUniverse also offers a Google Chrome extension to simplify your workflow. You can save ads with just a few clicks or one click directly from Facebook’s Ad Library into your account—no more copying links manually. This speeds up your research and keeps everything organized.
You can stay updated with your top three favorite brands, monitoring their ads in real-time.
The platform lets you track up to 10 brands for free. Keep in mind that data scraping may take a few minutes, but you can monitor the progress in the bar below the dashboard.
It highlights the top 10 keywords based on ad performance, allowing you to filter ads by clicking on these keywords. This helps you focus on high-performing campaigns and see which specific keywords are driving engagement in your niche.
The tool also provides live updates on video, image, or carousel ads. You can easily check the status and count of active ads for any brand, helping you identify which other ad types and formats are trending and performing well.
AdUniverse offers a free trial period, letting you explore all their features without committing. You can track up to 10 brands for free, which is great for small teams or businesses starting out.
For more in-depth tracking and additional features, you’ll need to choose one of their paid plans.
BigSpy is a comprehensive ad spy tool that covers multiple platforms, including TikTok. It helps you analyze ad performance, track competitors, and discover winning ad strategies using advanced filtering options.
BigSpy has a “Precise Search” feature that lets you filter ads by network, country, language, engagement, and more. You can easily select “TikTok” in the network section to find ads specific to your niche. It also allows you to set a date range, so you can focus on the latest trends.
It has detailed filters like “Marketing Objectives,” “Ad Attributes,” and “Audience Analysis.”
You can use these to uncover ads that fit your target market and goals. For example, using the “Engagement” filter helps you see which ads are currently popular with viewers.
Keep in mind, when you click on an ad, you’ll get a closer look at details like popularity, impressions, duration, and the last time it was seen. BigSpy also displays key information, such as ad type and duration, directly on the main page. This makes it easier to quickly spot ads that are performing well.
Pipiads is a dedicated TikTok ad spy tool designed to help you uncover the best-performing ads across various niches. Its user-friendly interface allows you to dive deep into ad data and find winning products.
At the top, you’ll see filters to narrow down ads by platform, country, language, CTA button, audience, format, and more. This helps you find ads that fit your niche.
For example, select “TikTok Shop Ad” to view ads linked directly to TikTok shops.
You can customize the data view to show metrics like impressions, likes, comments, shares, and engagement rates.
This gives you a quick look at how ads are performing. Use the date and duration filters to focus on recent trends. Sorting by “Last Seen” helps you spot the latest campaigns.
Pipiads also lets you save your search filters for future use in successful campaigns, saving you time. Click on “Winning Products” to explore items tied to successful ads, helping you find trending products for your own campaigns.
Pipiads offers both free and premium plans.
The free plan gives you basic access, while upgrading to the premium plan unlocks full features like deeper engagement metrics, audience insights, and unlimited ad searches.
TikTok Ad Library is a free tool provided by TikTok that allows you to explore top-performing ads across various industries.
It shows a variety of ads you can browse by categories like “Industry,” “Objective,” “Likes,” “Duration,” and “Time Frame” (e.g., “Last 7 days”). Using these filters helps you focus on ads that fit your niche or campaign goals.
You can filter ads by objectives like traffic, app installs, conversions, and reach. For example, if you want to drive app installs, select “App Installs” to see what types of ads work best.
The industry filter lets you view ads in sectors like Internet Services, Financial Services, and eCommerce, giving you insights into trends in your market.
While TikTok Ad Library doesn’t go as deep as some paid tools, it does provide key details like ad duration, type (video or image), and campaign objective. It’s a solid starting point for understanding what content grabs attention on TikTok.
This tool is perfect for sparking new ideas. By browsing top ads, you get a feel for current styles, messaging, and trends that work.
The best part about TikTok Ad Library is that it’s completely free to use. However, its features are more limited compared to paid spy tools. You won’t get detailed analytics or engagement metrics, but it’s still valuable for quick research and finding inspiration for your ads.
Dropispy is an ad spy tool tailored for eCommerce, especially dropshipping businesses. It focuses on analyzing Facebook ads, but its ad insights can help TikTok marketers understand product trends and ad formats that are performing well.
At the top, Dropispy offers various filtering options, such as “Seen Date,” “Likes,” “Ecom Platform,” and more.
You can use these filters to find ads based on specific criteria like engagement levels (e.g., 50,000 – 100,000 likes) or platforms like Shopify, allowing you to spot high-performing products and ads with relevant content and to your market.
Each ad displays detailed metrics, including the number of likes, comments, shares, and reactions (like love, wow, or sad).
By clicking on an ad, you can access even more in-depth information, such as the full ad copy, posting dates, and demographic details about the advertiser’s shop. This is incredibly useful for understanding how successful ads are crafted.
Dropispy also provides a “Save As” option, letting you create folders to organize ads that catch your interest.
This feature is perfect for building a library of ads to inspire your own campaigns. Additionally, the “Winning Products” filter allows you to sort ads that showcase top-selling items, making it valuable if you’re searching for new products to promote or want to see what types of ads are currently driving sales.
PowerAdSpy offers a dedicated TikTok ad search feature to help you find trending ads in any niche.
To get started, simply type a keyword into the search bar. You’ll instantly see a list of top-performing TikTok ads, complete with essential stats like views, likes, and shares. This gives you a quick overview of what types of ads are gaining traction.
Click on any ad to dive deeper into its details. You’ll find information on the ad’s copy, hashtags, and engagement metrics. This detailed view of many ads helps you understand ad cost, the strategies used and how they connect with their audience.
The tool also provides multiple filtering options. You can filter by engagement level, country, and ad type to focus on ads that align with your market. These filters are located right above the ad listings, making it easy to sort through ads quickly.
PowerAdSpy even lets you track competitor ads. If you want to keep an eye on how specific brands are performing on TikTok, use the “Advertiser Search” to see the search results for their active ads. This insight into competitors ads is valuable for learning what tactics are driving their success.
AdWins is a dynamic TikTok ad spy tool designed to give you a competitive edge in your niche. It reveals key insights into ad strategies, creative formats, and the most effective marketing techniques used on TikTok, helping you shape a winning campaign.
With AdWins, you can explore the latest TikTok ads and analyze how successful brands use different ad formats and elements to connect with their audience. The platform offers an intuitive interface to browse through top-performing ads. This allows you to spot trends and discover what resonates with your target market.
You can use filters to narrow down your search based on metrics like engagement, region, language, and even ad duration. For example, if you want to target a specific age group or region, AdWins provides the data you need to tailor your ads accordingly.
The platform also highlights high-converting CTAs, so you can identify which call-to-action works best for your niche.
For a deeper dive into competitor strategies, AdWins offers access to comprehensive campaign data. By upgrading your plan, you can unlock valuable insights like landing page URLs, ad publishers, and engagement rates.
This level of analysis equips you to refine your TikTok marketing approach and stay ahead of the competition.
Here are some common questions about using TikTok ad spy tools for TikTok advertising and creating effective ad creatives.
The best TikTok spy tool depends on your needs. Popular options include Sell The Trend and Pipiads.
These tools offer features like real-time stats, TikTok ads examples, and filtering by niche, country, and engagement.
If you want a tool that covers everything from ad creatives to audience targeting, try exploring each one to find the best fit for your strategy.
With TikTok spy tools, you can monitor what other brands are doing. They let you analyze ads that attract TikTok users, spot trending hashtags, and see which call-to-actions work.
This helps you improve your TikTok advertising campaigns. Tools like Sell The Trend also showcase various ad formats, giving you ideas for your own ads.
If you’re concerned about data collection, you can limit TikTok’s access by adjusting privacy settings within the app. TikTok users can also restrict permissions to relevant details like location and contacts on their devices. While you can’t stop all data collection, these steps can help reduce it.
Pipiads is a TikTok ad spy tool designed to uncover top-performing ads across various niches. It provides insights into ad creatives, impressions, and hashtags. This tool helps you learn from successful TikTok advertising campaigns and explore different ad formats to enhance your own ads.
TikTok ad spy tools are game-changers for boosting your ad performance. They provide real-time data, show you what’s trending, and help you understand which ads work best. Sell The Trend, Anstrex Instream, and Minea are some of the top tools to consider. Remember, the key is to pick a tool that fits your niche and offers the insights you need. With the right spy tool, you can stay ahead and create ads that truly connect with your audience.
