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Wayfair dropshipping is becoming, arguably, the holy grail of the dropshipping world if recent popularity and notoriety are anything to go by. With over 18 million products, Wayfair’s dropshipping approach has helped it maintain an extensive catalog, connecting millions of customers to thousands of suppliers.
We’ve compiled a comprehensive guide on Wayfair dropshipping, including how to join the platform, and also answered some frequently asked questions.
Wayfair doesn’t keep inventory but ships products directly from its suppliers to the customer. This means that Wayfair can offer a wide range of products without the associated shipping costs or maintaining an inventory feed.
Key Takeaways
Founded in 2002 by Niraj Shah and Steve Conine, Wayfair was initially named CSN Stores, which consisted of multiple online retail sites that specialized in specific products such as barstools, lighting, and cookware. In 2011, the company has since consolidated its online stores into a single destination for home furnishings and décor under the Wayfair brand.
Today, Wayfair is one of the largest online retailers of home goods. Through its Partner Program, its dropshipping warehouse approach allows entrepreneurs and online businesses to sell products without worrying about shipping or returns. There’s been a surge in online stores that now use Wayfair’s infrastructure to build profitable businesses. Sellers can focus on marketing and scaling their stores while the suppliers handle fulfillment. They can even leverage AI-driven dropshipping platforms such as Sell The Trend to handle the hassle of setting up and running everyday tasks to achieve full automation.
According to our (extensive) research, the following are 25 of the most reliable Wayfair dropshipping suppliers:
Known for its stylish and affordable modern home furniture, Walker Edison Furniture focuses on providing easy-to-assemble products, such as a wide range of furniture pieces perfect for contemporary living spaces. Their catalog features items such as TV stands, dining sets, and bedroom furniture, making them a popular choice for both urban apartments and suburban homes. Walker Edison has found a great balance between affordability and design, offering modern aesthetics to a broad market looking for trendy yet budget-friendly options.
Main Products: Home furniture, including living room, bedroom, and outdoor furniture.
Unique Selling Points: Walker Edison focuses on modern designs that are easy to assemble, making their products attractive to budget-conscious consumers who want a stylish home without breaking the bank.
Surya Rugs has long been a leading name in the home décor industry, specializing in hand-woven, high-quality rugs, pillows, throws, and accent furniture, spanning over 40 years in the business. Surya’s products are recognized for their craftsmanship and attention to detail. They have a wide selection of traditional, modern, and transitional rugs, including lighting and accent furniture, giving customers a comprehensive home décor solution. Surya is particularly popular among interior designers and decorators, thanks to their luxurious product lines and customizable options that ensure a unique touch for any home.
Main Products: Rugs, decorative pillows, throws, lighting, and accent furniture.
Unique Selling Points: Surya’s diverse selection of rugs, pet accessories, and home décor items adds a touch of luxury to homes, making their products particularly popular among interior designers and home decorators.
Joss & Main is a subsidiary of Wayfair, and has built a reputation as a go-to source for elegant and chic home furnishings. Specializing in high-end furniture and décor, Joss & Main offers a curated selection of items designed to elevate any living space. Their products range from stylish sofas and coffee tables to carefully crafted bedding and lighting options. Joss & Main’s emphasis on quality and design has endeared them to customers looking to add a sophisticated, luxurious touch to their homes. However, they also cater to bargain hunters looking to upscale furniture at discounted prices through frequent sales and promotional events.
Liberty Furniture is a premier supplier known for its traditional craftsmanship and durable home furnishings. They specialize in high-quality wooden furniture, with various products for the living, bedroom, and dining rooms. Liberty Furniture is renowned for its solid wood pieces, which are built to last and provide timeless appeal. Their catalog includes everything from classic dining sets to luxurious bedroom furniture, making them popular for customers seeking long-lasting, elegant pieces.
Lexington Home Brands is a leader in luxury home furnishings, offering high-end, stylish pieces that blend traditional and contemporary designs. Lexington’s catalog features many products, including elegant bedroom sets, refined dining furniture, and unique accent pieces. Known for its craftsmanship and attention to detail, Lexington caters to discerning customers who want premium furniture that exudes sophistication and class.
Hooker Furniture is one of the most respected names in the home furnishings industry, known for producing upscale, durable furniture that suits a variety of tastes. With over 90 years of experience, Hooker has become synonymous with quality and craftsmanship. Their extensive product line includes bedroom furniture, entertainment centers, office desks, and dining room sets, each designed with a focus on functionality and style. Hooker Furniture’s commitment to sustainability is reflected in their use of eco-friendly materials and practices.
A trusted name in the home furniture industry, Coaster Furniture has provided affordable, stylish solutions for every room in the house for over 40 years. Their range of products includes everything from sectionals and recliners to bedroom sets and dining furniture.
Furniture of America is known for its commitment to providing contemporary, functional furniture for a diverse customer base. Their pieces are crafted with aesthetics and practicality in mind, ensuring they fit well in urban apartments and family homes. Furniture of America focuses on affordable luxury and appeals to customers who want high-end designs at accessible price points.
Klaussner Home Furnishings is a leading manufacturer of custom furniture, known for its craftsmanship and comfort. Specializing in upholstered pieces, Klaussner offers various products, including sofas, sectionals, recliners, and beds. Their furniture is known for being stylish yet comfortable, making them a favorite for those who prioritize both aesthetics and functionality in their home.
Bassett Furniture is a long-established leader in the North American home furnishings market, known for offering both custom-made and ready-to-ship furniture. Their products range from comfortable sectionals and luxurious bedroom sets to dining tables and office furniture. One of Bassett’s stand-out features is a commitment to high-quality craftsmanship, with a focus on design and customization.
Main Products: Living room furniture, bedroom sets, and dining room collections.
Hillsdale Furniture is a trusted supplier, known for its unique designs that are rooted in classic styles, with a range of products that evoke a sense of timeless elegance. Hillsdale specializes in traditional home furnishings, particularly high-quality metal beds and bar stools. Their product range includes dining room furniture, accent chairs, and home office solutions.
Safavieh is a renowned global supplier of home furnishings, particularly famous for its luxurious area rugs. Their product lineup includes an extensive range of rugs, furniture, and home décor items designed to bring elegance and style into any home. Safavieh’s rugs are crafted using traditional techniques and materials, making them a top choice for customers seeking high-quality, handcrafted pieces.
Pulaski Furniture is a premier supplier of high-end, traditional home furnishings known for their intricate designs and attention to detail. Pulaski offers unique and elegant products, such as curio cabinets, beds, and accent chairs, designed to add a touch of sophistication to any room. Their furniture collections often feature elaborate wood carvings, luxurious fabrics, and rich finishes.
Zuo Modern has become a specialist in contemporary furniture and home décor for modern, urban living. Their sleek designs and bold, vibrant colors stand out in the world of modern home furnishings, with a wide variety of products that include bar stools, office chairs, sectional sofas, and outdoor furniture.
Bush Furniture has made a name for affordable home office furniture, with various functional and stylish solutions for both home and corporate settings. Their product range includes desks, bookcases, storage units, and TV stands designed for practicality and durability.
Ashley Furniture is one of the world’s largest home furnishing manufacturers, known for a wide variety of products at affordable prices. Their catalog includes everything from living room furniture to bedroom sets and dining room collections. Ashley’s extensive distribution network and ability to offer competitive prices make them one of the most sought-after suppliers in the dropshipping market, especially for large-scale orders.
La-Z-Boy is a household name renowned for its comfortable and iconic durable recliners and upholstered furniture. La-Z-Boy also produces a wide range of sofas, sectionals, and home theater seating, all designed for comfort. Their products are known for their ergonomic designs, high-quality materials, and long-lasting durability.
Parker House is known for its high-quality home office and entertainment furniture, which are designed with a focus on functionality and aesthetics. Their products include everything from entertainment centers and TV stands to bookcases and ergonomic office furniture. Parker House combines style with practicality, ensuring that its furniture is not only visually appealing but also meets the demands of modern living.
ACME Furniture is a large, well-established supplier that offers a wide selection of affordable, stylish furniture. Their product range covers every room in the home, from bedroom sets and sofas to dining room tables and accent chairs. ACME’s focus on providing trendy, functional furniture at competitive prices makes them a popular choice for cost-conscious customers.
Universal Furniture is a high-ticket supplier known for timeless, well-crafted furniture designed for modern homes. Their collections include elegant bedroom sets, dining room furniture, and accent pieces designed to complement various interior styles. Universal Furniture’s commitment to quality is evident in the materials and craftsmanship used in its products, which makes it an ideal choice for buyers looking to invest in long-lasting, sophisticated furnishings.
South Shore Furniture is a well-known Canadian manufacturer that specializes in ready-to-assemble (RTA) furniture designed for modern living. With over 80 years in the industry, South Shore supplies a wide range of affordable furniture solutions for every room in the house, including bedroom sets, storage solutions, and home office furniture.
DHP (Dorel Home Products) DHP Furniture is a division of Dorel Industries that specializes in affordable and functional home furniture for urban living and small spaces. Their product range includes futons, bunk beds, mattresses, and sectional sofas, all designed with space-saving solutions in mind. Their products are especially popular among first-time homeowners, college students, and urban dwellers looking for affordable, versatile pieces.
Broyhill Furniture is one of America’s oldest and most trusted brands, known for its home furnishings that feature classic designs and high-quality craftsmanship. Their collections cover a wide range of home furniture, including living room, bedroom, and dining room sets. Broyhill’s furniture is designed to last, with materials and finishes that stand the test of time.
Signature Design by Ashley is a sub-brand of Ashley Furniture, one of the largest home furnishing manufacturers in the world. Their catalog includes everything from chic living room furniture and modern dining sets to functional bedroom pieces and home office solutions.
Known for trendy designs at competitive prices, Signature Design is a great choice for dropshippers looking to supply affordable, high-quality furniture to a broad customer base seeking a blend of modern aesthetics and functionality.
Armen Living is a luxury furniture brand that supplies contemporary and mid-century modern designs. They offer high-quality pieces for the living room, dining room, and office with stylish bar stools, dining chairs, sofas, and accent furniture.
Armen Living’s designs focus on elegance, comfort, and innovation, characterized by sleek lines, bold colors, and unique textures. Their furniture is perfect for urban lofts, contemporary homes, and modern offices. With their high-quality craftsmanship and distinctive designs, Armen Living would be the perfect choice of supplier to online stores targeting the luxury furniture market customer base.
Below is a step-by-step guide on Wayfair Dropshipping
Step 1: Understand Wayfair’s Partner Program
The key to Wayfair dropshipping is its Partner Program. The Wayfair Partner Program allows suppliers to list products on Wayfair and use Wayfair’s marketing, logistics shipping, and customer service infrastructure. Ensure you understand all the legal business information and features such as the Wayfair credit card.
Unlike other marketplaces, Wayfair works closely with suppliers to ensure a seamless dropshipping process. Therefore, all items purchased from Wayfair dropshipping suppliers must meet specific quality standards for products, packaging, and customer service.
Step 2: Sign Up
To kickstart your Wayfair dropshipping venture, you will sign up as a supplier through the Partner Program. You’ll have to provide business details, including company information, business registration numbers, product catalogs, and pricing structures. Wayfair evaluates all its dropshipping suppliers based on product quality, shipping capabilities, and business reliability. You will sign Wayfair’s dropship agreement, which may include details such as liability insurance.
Step 3: Product Listings
Once approved as a supplier, the next step is to create a partner home page where you’ll list your products on the platform. This will involve creating SEO-optimized product listings that include high-quality images, descriptions, business information, pricing, and a payment method.
Create high-performing sales pages using Sell The Trend’s AI tools within seconds
Proper keyword research is crucial so your products can be seen by Wayfair’s huge audience. Your descriptions should highlight each item’s unique features and benefits if you are to attract potential buyers.
Step 4: Fulfillment Process
When customers order on Wayfair, the supplier fulfills orders and ships the product directly according to the order form. Wayfair offers detailed guidelines for packaging and shipping, ensuring consistency across the platform. Suppliers must meet shipping timelines and be responsible for capturing customers’ details and tracking orders from the warehouse to the customers’ doors.
Step 5: Managing Returns and Customer Service
Wayfair has a straightforward return policy for customers, and suppliers are expected to manage returns efficiently, including personalized items. To ensure a positive customer experience, Wayfair product suppliers must promptly handle refunds, replacements, or repairs, including nonreturnable issues.
Customer service is a priority for Wayfair, which is why they have maintained high satisfaction rates and positive reviews on the platform for years in Wayfair UK and US markets, as well as international markets
Step 6: Monitoring and Scaling
Once your products are live on Wayfair, monitoring performance will give you crucial insights for growth and improvement. When you start dropshipping, use analytics to track sales, customer feedback, and product rankings. By optimizing your listings and providing excellent service, you can scale your dropshipping business and expand your product and retail price range on the platform.
Here are a few questions often asked about Wayfair dropshipping:
Yes, Wayfair allows and facilitates dropshipping through its Wayfair Partner Program, where suppliers and sellers can list their products. When a customer orders a product, the supplier ships it directly to the customer, following Wayfair’s guidelines for fulfillment and customer service.
No, Wayfair is not owned by Amazon. Wayfair is an independent company founded by Niraj Shah and Steve Conine. While Amazon and Wayfair are major players in the e-commerce space, when you join Wayfair’s marketplace, you will discover that it specializes in home furnishings and décor. In contrast, Amazon covers a broad spectrum of products across various categories.
Successful dropshipping is typically centered on high-demand, high-margin products. On Wayfair, categories such as furniture, rugs, and home décor are particularly successful in the dropshipping niche due to the large customer base seeking home improvement products. Sellers focusing on quality products with fast shipping times and excellent customer service tend to thrive.
You must apply through the Wayfair Partner Program to get approved as a seller on the Wayfair marketplace. This involves submitting your business details, product catalog, and pricing information for review. Wayfair evaluates potential suppliers based on product quality, business reliability, and shipping capabilities. Meeting Wayfair’s standards and providing competitive pricing will boost your chances of approval.
Wayfair dropshipping presents a great opportunity for entrepreneurs looking to sell home goods without the resources and challenges associated with inventory management. You can build a lucrative dropshipping business by partnering with reliable suppliers and leveraging Wayfair’s expansive marketplace.
Do you want to hit the ground running with your online store? Consider using Sell The Trend, which provides industry-leading AI product discovery and complete dropshipping Store Automation that will get you up and running in under 24 hours. You will get access to tools to help you pull together product details to create high-converting product pages within seconds.
Wayfair has consistently featured in our lists of reliable dropshipping suppliers.
