Unlock New Audiences with Interest Explorer

Discover Hidden Facebook Interests and Level Up Your Marketing

Interests
Audience
Path

Why Interest Explorer is a Game-Changer

Find New Ways to Reach the Right People with Our Facebook Interest Targeting Tool

NEXUS Product Research

Find Hidden Facebook Interests You Didn’t Know Existed

Let’s be real—targeting the same interests as everyone else won’t help you stand out. Interest Explorer dives deep to reveal interests and pulls up hidden gems: those niche interests that your competitors have completely missed. It’s like finding a secret door to new audiences that are ready to engage with your brand.

Why this matters: By tapping into specific interests that align with your product or service, you’re able to create more personalized ads that get noticed—and get clicked.

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NEXUS Product Research

Target Your Ads Like a Pro

Throwing ads at a broad audience and hoping for the best? That’s a thing of the past. Interest Explorer helps you pinpoint exactly who you should be targeting, based on what they really care about. No more wasted budget on people who just aren’t interested. Using Facebook interest targeting software can further streamline this process by revealing thousands of hidden interests, optimizing your ad targeting and reducing costs.

What you’ll learn: Understanding what your audience is into helps you create ads that speak directly to them. This means better engagement, higher click-through rates, and, ultimately, more conversions.

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NEXUS Product Research

Save Hours and Get Better Results

Manually digging through interests can take forever—and you’ll probably still miss something. Interest Explorer speeds things up by finding all the right interests in a snap, allowing you to save hours of manual research. Plus, it gives you the confidence to know you’re making smart, data-driven decisions about where to put your ad dollars.

Why this is awesome: Less time researching means more time spent on creative strategy, and with all the insights at your fingertips, you can quickly adjust your campaigns for better results.

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How To Use Interest Explorer

Using Interest Explorer is easy and straightforward.

1. Input a seed keyword (which doesn’t need to be a Facebook Interest)

2. Our Facebook Interest Explorer creates semantically coherent interests paths using multiple sources and computes them internally

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What
our member say

Cherrie H.

I'm an e-commerce VA and part of my duty is to search for the best product research tool online. I've found Sell The Trend via Instagram ads and suggested to my client right away. He asked me to review 3 product research tools including Sell The Trend and made a brief review. The winner is Sell The Trend because of the Nexus tab.

DeAndre C.

Since I’ve seen others contribute testimonials in the group, I figured I’ll follow suit. So I’ve started a fb campaign... and since yesterday I’ve made 2 sales! I couldn’t believe it! It’s nothing substantial or a lot of money but for someone who’s never done this before and to actually make something, it’s exciting! I wrote Sell The Trend for support. I asked them what I could do to improve my store and they gave me so much solid feedback!

Christine A.

I wish I found this website before watching 100 YouTube videos on how to setup a store. This site literally guides you from finding the product to pushing it to your store to making ads. This helps a lot!

Samuel F.

Being a technical person, i appreciate all the details i can see about a product im interested in selling, gives me confidence to promote it. With all the tools that Sell The Trend has, I have all the information I need to made the right decisions about which products to add to my shop. Sell The Trend has been a real game changer for me.

Niki T.

Awesome people behind this company. Had an issue with the account, which was resolved within minutes of me reaching out. Although this would help out my competitors, I do highly recommend this company.

Tajay C.

I signed up and it’s a surprisingly good website... great job guys! This solves a major problem for people struggling to find winning products!

Yash S.

I am projecting products I have found on the site to generate about $40,000 in sales by the end of this month. Amazing platform that is super valuable. I would definitely say check it out if you have issues with finding the proper products to market. Cheers to Sell The Trend for serving as a great platform to easily find winning products.

Key Benefits

Interest Explorer offers several features and benefits that make it an essential tool for Facebook advertisers. Some of these features include

Speed Up Research

Speeds up research by providing a list of hidden interests that can be retrieved and targeted simply by entering a broad topic.

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Save Time and Effort

Saves you hours of manual research by providing hyper-targeted interests that you can copy-paste into Facebook campaigns.

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Save Your Interests

Allows you to save interests to re-usable projects by exporting to a downloadable CSV file.

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Frequently asked questions

Interest-based targeting is a marketing strategy that focuses on delivering ads to people based on their specific hobbies, preferences, and behaviors. By understanding what audiences are genuinely interested in, businesses can create more personalized and relevant ads for better engagement

Yes, Facebook interest targeting still works, but its effectiveness depends on how well you choose and refine your audience. By selecting relevant, niche interests and combining them with other targeting methods, you can achieve better engagement and ad performance.

To find Facebook's hidden interests, use tools like Interest Explorer or Facebook’s Audience Insights. These tools help uncover niche interests not easily visible in Facebook’s Ads Manager, giving you more options to target specific and relevant audiences.

Interest Explorer is a tool that helps marketers discover hidden, niche interests for Facebook Ads. It goes beyond Facebook's default suggestions, revealing untapped interests that can improve ad targeting, boost engagement, and reach more relevant audiences effectively.

The four targeting strategies are demographic targeting, geographic targeting, interest-based targeting, and behavioral targeting. These strategies help advertisers reach specific audiences based on factors like age, location, interests, and past behaviors, creating more personalized and effective marketing campaigns.

The best audience for Facebook ads is one that aligns with your product or service. This typically includes a mix of interest-based targeting, lookalike audiences, and retargeting, focusing on people most likely to engage and convert.

Follower lookalikes are audiences on platforms like Facebook that resemble your current followers. By analyzing the behaviors, interests, and demographics of your existing audience, lookalike targeting helps you reach new users who are likely to engage with your content.

Interest targeting on Facebook allows advertisers to reach users based on their hobbies, activities, and preferences. By selecting specific interests, you can show ads to people who are more likely to engage with your content and products, improving campaign effectiveness.

No, people cannot directly see your interests on Facebook. However, Facebook uses your activity, such as likes, follows, and interactions, to categorize your interests. Advertisers can target you based on these interests, but other users won't have access to this specific information about you.

Facebook tracks your interests by analyzing your activity on the platform, including the pages you like, posts you engage with, ads you click, and even the content you view. It also tracks external browsing behavior through Facebook Pixel, helping advertisers target relevant ads based on your preferences.